SUMMARY

The Pine Labs ad on X further asserts that its "fully compliant platform" is trusted by 1 Mn businesses

Meanwhile, Pine Labs’ ad campaign on X has created flutters among many digital marketing experts and brand evangelists

While many see the ad campaign by Pine Labs as a move below the belt, others believes that there is nothing wrong with such kinds of digital campaigns

Taking a jibe at Paytm’s recently published front-page ad in a national daily, the fintech major’s rival Pine Labs has launched a campaign stating that the front page can be bought but not the trust.

To do this, fintech unicorn Pine Labs launched an ad campaign on X, showcasing a POS machine and a kicker that reads — “The front page can be bought. Trust cannot”